EMAIL SEQUENCE — CLIENT JOURNEY (Mailchimp)
Goal: Build soft trust and gently guide the client toward booking.

by BOOSTLAB AI

Automated 3-Email Flow
1
Welcome Email
Sent immediately after signup
Introduces the photography approach
Includes pre-session guide access
2
Trust Building
Sent 2 days after welcome
Shares authentic client stories
Addresses common concerns
3
Booking Invitation
Sent 2 days after trust email
Gentle invitation to book
No-pressure approach
Email 1 — Welcome + Pre-Session Energy
Subject:
You're here — and that's enough
From:
The Light Poet
Send time:
Immediately after signup or guide access
Email body:
Hi,
I'm so glad you're here. Whether you're camera-shy or camera-curious, this is a space where pressure fades — and light does the work.
My sessions are not about posing. They're about letting go of the idea that you need to "look perfect" to be photographed.
You can take your time here. Feel seen, not staged.
In case you missed it — here's the Pre-Session Guide.
✨ Ready to start gently? You can always DM me "SESSION" or "BRAND".
Button: VIEW GUIDE AGAIN
Email 2 — Trust Through Client Stories
Subject Line
She didn't know how to pose — and that's exactly why it worked
Timing
Send time: 2 days later
Message Content
Here's something I hear often: "I always look weird in photos."
That's how Maya felt before our session. She didn't know where to look. She thought she needed to "do something."
But halfway through, she relaxed. She laughed. She forgot the camera.
And the photo she chose? It wasn't the prettiest — it was the most real.
If that resonates, you're not alone. And maybe you don't need to pose — just pause.
Call to Action
Button: SEE MORE CLIENT STORIES (Link to Instagram Highlight: "LOVE NOTES")
Email 3 — Gentle Booking Invitation
Subject:
You don't need to know how to pose — just show up
Send time:
2 days after Email 2
Email body:
If you've been waiting for the right time to book a session…
Maybe it's not about being "ready." Maybe it's just about being real — and letting someone else see that.
I offer natural-light sessions for individuals, couples, and creatives.
If this feels right, I'd love to meet you where you are — no performance needed.
Call to Action:
Button: VIEW BOOKING OPTIONS (Links to TidyCal or your booking page)
Flow Setup:
Platform
Create in Mailchimp → Customer Journey Builder
Trigger
Subscriber joins list (via lead magnet)
Elements
Add a CTA button in every email
Tone
Calm, empathetic, zero pressure
WANT TO CREATE YOUR OWN FUNNEL?
✨ This was just one example of what’s possible.
Your genre, your voice, your path — let’s build it together.
👉 Start your personalized automation with Boostie https://boostlab.ph/automation